Welcome to the world of sugar free joy!
Low Carb Sugar-Free Sweets & Cakes
Artinci was born out of Aarti's and Sumit's (Artinci's founders) abiding love for great-tasting dessert, while helping them stay committed to their health goals as well. As a result, Artinci makes delicious desserts with zero sugar, that are science and evidence-backed.
Aarti and Sumit come from a family of three generations of diabetics. They were themselves diagnosed pre-diabetic in 2012, and right there began a lifelong quest of a healthy, active lifestyle, including healthy swaps in food
Sugar free Sweets & Cakes
- Sugar free Kaju KAtli
- Keto / Sugar free Almond cakes
Sugar-Free Kaju Katli — 60% Premium Cashews, Stevia Sweetened | Artinci
Vanilla & Chocolate Marble Sugar free Cake - Diabetic-Friendly, Keto, Gluten-Free (contains egg)
Aarti Laxman (Founder)
Artinci is founded by Aarti Laxman, a certified Metabolic coach in the Low-Carb Nutrition & Metabolic Health domain from dLife.in, India’s only legally tenable course in this subject—recognized by the NSDC (under the Ministry of Skill Development & Entrepreneurship, Govt. of India). It’s also internationally accredited by the CPD Standards Office UK, with a global record of 144 CPD hours—the highest for any course of its kind. The accreditation is both nationally valid and globally recognised in over 50+ countries..
Recognition of artinci's journey
Festive Gifting in Artinci
Lowest Sugar spikes. Ever!
We did not stop at taking out just the sugar! Our creations are made with low carb ingredients along with plant based low GI sweeteners to ensure that you enjoy your desserts without worrying about sugar spikes. Read More
Keto, low carb
All our products have atleast 40-80% lower carbs than regular desserts & snacks. We make keto diets easy with specially crafted delicacies while you work on your diet. Read More
lose weight the low carb way!
Weightloss journeys are challenging and whats more challenging are managing cravings. Every Artinci creation is designed as low carb which aids in weightloss. We highly recommend moderation and small portion sizes! Read More
only healthy fats allowed inside :-)
We choose only butter, ghee or cold pressed sunflower oil for our products to ensure that you get high quality good fats only Read More
Let customers speak for us
I am a type 1 diabetic (diagnosed in 2021 as an adult!) who just moved back to India from the US after 7 years. I was so happy and pleasantly surprised to find artinci and absolutely love their products! Favorites are protein laddoo, almond cookies and millet cake. Everything is so good and healthy! India now has no more excuses to move on to healthier, sugar free sweets!
Amazing protein sugar free ladoo. We are addicted to them. Have ordered 20 packets already Awesome filling snack.. Well done, Artinci!!
Amazing protein sugar free ladoo. We are addicted to them. Have ordered 20 packets already Awesome filling snack.. Well done, Artinci!!
It’s an ultimate option for those who are suffering from Diabetes. Also for them, who are doing work out for weight control and need some munching/snacks in evening. Thank you for launching this tasty and healthy product.
The laddoos are awesome just one thing that it can be more soft.
The taste of the sweets are best. My cravings for sweets now can be overcomed as I can eat freely
It was as sweet as sugar! It's hard to believe that it's made with stevia!
Taste and texture was much above expectations and much appreciated.
Your kalajamun and kaju katli and motichoor were super delicious ! Out of the world! Thank you so much for giving a diabetic person this privilege at home ! 🫶🏻 lots of love
Your kalajamun and kaju katli and motichoor were super delicious ! Out of the world! Thank you so much for giving a diabetic person this privilege at home ! 🫶🏻 lots of love
The berry cake was soft n moist..tasted good even more as it was sugar free..so a healthy option for diabetics...
Nice taste and good quality never make us feel that due to diabetes we diprived of of having sweets
Being diabetic, I can say this with absolute confidence that these products I ordered, DID NOT SPIKE MY SUGAR. In fact in a balanced diet, it's ideal. Just a bit pricey for regular orders. Spread Bakeries all over, you definitely have a winning product and it will help reduce costs too. Thank you SharkTank for this wonderful couple..
Being diabetic, I can say this with absolute confidence that these products I ordered, DID NOT SPIKE MY SUGAR. In fact in a balanced diet, it's ideal. Just a bit pricey for regular orders. Spread Bakeries all over, you definitely have a winning product and it will help reduce costs too. Thank you SharkTank for this wonderful couple..
Delicious and also it did not spike my sugar
100% Sugar-Free Desserts लगी Namita को Delicious
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Sweeteners
Zero calorie sweeteners created for your beverages, bakes and mithais. We know from experience that one sweetener doesn't fit all the desserts!
Indian Sweets
Discover the perfect blend of sweetness and health with our delicious sugar-free Indian Sweets.
Cookies
These cookies are your best partners for an anytime snack, chai-time or while traveling to work or wherever.
Cakes
Choose from a range of Delicious keto and diabetic friendly cakes. Tea-time has never been better!
All about Sugar and sugar-free
"Fruits contain sugar, so they cause blood sugar spikes — diabetics must avoid them." This myth stops many people from enjoying one of the most nutritious foods. The truth is more nuanced. The Science Whole fruits contain fructose (natural sugar), but they also have fiber, which slows sugar absorption. This prevents rapid spikes. Fruits also provide antioxidants, vitamins, and minerals essential for overall health. Key factors that matter: Factor Effect on Blood Sugar Fiber Slows sugar absorption, prevents spikes Portion size Small portions prevent significant spikes Glycemic Index (GI) Low-GI fruits cause slower, smaller rises Eating alone vs. paired Pairing with protein/fat further stabilizes sugar Safe Low-GI Fruits for Diabetics (Indian Context) Apples – High fiber, GI ~36 Berries (strawberries, raspberries) – Very low GI, high antioxidants Citrus fruits (orange, mosambi, grapefruit) – GI ~25-40 Papaya – Moderate GI, good fiber Guava – Very high fiber, low GI (~24) Fruits to Limit (Higher GI) Watermelon – GI ~76, eat in small portions Grapes – Moderate-high GI, limit to 10-12 Very ripe bananas – GI increases with ripeness Chikoos (sapodilla) – Higher sugar content Common Mistakes to Avoid Fruit juice – Removes fiber, causes rapid spikes Dried fruits – Concentrated sugar, hard to portion Eating fruit alone – Pair with nuts, yogurt, or protein for stability Eating on empty stomach – Can spike sugar in those with insulin resistance Practical Tips for Stable Blood Sugar Choose whole fruits over juice or dried versions Keep portions small (1 small fruit or ½ cup) Pair with protein/fat: apple + almonds, orange + Greek yogurt Eat fruits after meals rather than alone Monitor your blood sugar to see personal responses Bottom line: Fruits are not off-limits for diabetics. With fiber, proper portions, and smart pairing, you can enjoy fruits while keeping blood sugar stable. https://intermountainhealthcare.org/blogs/article/diabetes-nutrition-myths-debunked-the-truth-about-carbs-fruit-and-skipping-meals https://indianexpress.com/article/lifestyle/health/eating-fruit-empty-stomach-spike-blood-sugar-diabetes-risk-10109830/ https://www.jeffersonhealth.org/your-health/living-well/fruit-myths-debunked-the-facts-behind-common-misconceptions
Whole Wheat Roti Isn't a Blood Sugar Bomb: The Wheat Myth Doctors Are Debunking
Introduction In every Indian home, roti is the daily staple. Two, three, sometimes four rotis per meal. But over the past few years, whole wheat roti has been labeled a "blood sugar bomb"—claimed to spike glucose even worse than table sugar. Many people with diabetes have stopped eating roti entirely, fearing it will destroy their blood sugar control. However, doctors and recent research are breaking this myth. Whole wheat roti doesn't automatically spike your sugar. The real problem lies elsewhere. The Myth: "Wheat Spikes Sugar Worse Than Sugar" Dr. William Davis, author of Wheat Belly, claimed that whole wheat bread has a glycemic index (GI) of 72, which is higher than table sugar's GI of 59. This statement created massive fear: "Wheat is definitely not your friend... whole wheat bread has a GI of 72, higher than table sugar's 59." The myth suggests: Whole wheat roti spikes blood sugar immediately Wheat is worse than sugar for diabetes People with diabetes must eliminate all wheat products But this is misleading and incomplete. What Doctors Are Saying Now In October 2025, Dr. Umesh Wadhavani from WPPS Podcast explicitly busted this myth: "It's not wheat — it's how much and how often you eat it that truly matters." Key facts from doctors and researchers: Myth Reality Wheat causes diabetes 3-5 servings whole grains/day reduces T2D risk by 26% Whole wheat bread = sugar spike 180g/day whole-grain wheat bread controlled blood sugar in 3 months All grains spike sugar Many whole grains have low GI (barley=25, wheat pasta=37) Wheat flour is the problem Refined "brown bread" (not whole wheat) = refined flour with coloring What Actually Causes Blood Sugar Spikes with Wheat? Doctors say wheat alone doesn't spike blood sugar. The real factors are: Portion SizeEating 1 roti vs. 5 rotis makes a huge difference. Large portions overwhelm your body's insulin capacity. FrequencyEating wheat at every meal (3 times/day) without breaks accumulates carbs. Food PairingsRoti eaten alone spikes sugar. Roti with protein (dal, paneer), fiber (sabzi), and fats (ghee) slows digestion. Quality of Wheat ProductMost "brown bread" in India isn't whole wheat. If "wheat flour" appears before "whole wheat flour" on the label, it's refined flour with coloring. Hidden SugarsSweet wheat dishes (gajar ka halwa with wheat, sweet paratha) contribute more to spikes than plain roti. Can Indians Eat Whole Wheat Roti with Diabetes? Yes. Here's the science: ✅ A study showed consuming 180g/day whole-grain wheat bread for 3 months controlled blood sugar levels and reduced glycosylated hemoglobin (HbA1c) ✅ 3-5 servings (48-80g) of whole grains per day reduces type 2 diabetes risk by 26% ✅ Wheat pasta has GI of only 37 (low) because wheat starch digests slowly How to eat roti safely: ✅ Eat smaller portions (1-2 rotis per meal)✅ Pair with protein (dal, egg curry, paneer)✅ Add fiber (sabzi like bhindi, lauki, cabbage)✅ Include healthy fats (1 tsp ghee slows digestion)✅ Move after eating (10-minute walk reduces spike)✅ Avoid sweet wheat dishes (no shree khand with wheat, sweet paratha) The "Brown Bread" Trap in India The real wheat problem in India isn't whole wheat roti—it's fake brown bread: ⚠️ Many "brown breads" label "wheat flour" before "whole wheat flour" on ingredients⚠️ This means it's refined flour (maida) with brown coloring⚠️ Refined flour spikes sugar like white rice What to check: ✅ "Whole wheat flour" should be the first ingredient ✅ Look for "100% whole wheat" certification ❌ Avoid "wheat flour" listed before whole wheat Whole Wheat GI vs. Other Foods: The Reality Let's compare actual GI numbers: Food GI Category Food GI Category Whole wheat bread 72 High Table sugar 59 Moderate Whole wheat pasta 37 Low Barley 25 Low White rice 70–75 High Brown rice 50–55 Moderate Key insight: Processed wheat (bread) has higher GI than whole wheat in pasta form. The structure matters—wheat starch in pasta digests slowly. The Bottom Line Whole wheat roti is not the enemy. The myth that "wheat automatically spikes sugar like sugar" is fear-driven and scientifically incomplete. Diabetes stems from insulin resistance, portion overload, and poor pairings—not from whole wheat itself. You can eat whole wheat roti safely if you: Control portions (1-2 rotis) Pair with protein, fiber, and fats Avoid fake "brown bread" made with refined flour Stay active after meals Limit frequency (not at every meal) Stop fearing roti. Start eating it smartly. https://oldwayspt.org/blog/myth-all-grains-make-your-blood-sugar-spike/ https://whataboutwheat.ca/wheat-nutrition/diabetes/ https://pmc.ncbi.nlm.nih.gov/articles/PMC8531422/
White Rice Doesn’t Automatically Spike Your Sugar: The Real Myth Doctors Are Breaking
Introduction In Indian households, white rice is a daily staple. But over the past decade, it has been labeled a “blood sugar bomb” that supposedly spikes glucose as badly as pure table sugar. Many people with diabetes have stopped eating rice entirely, fearing the consequences. However, recent statements from doctors and experts are breaking this myth. Rice doesn’t cause diabetes, and white rice doesn’t automatically spike your sugar. The real problem lies elsewhere. The Myth: “White Rice = Pure Sugar” A 2021 Harvard Medical School comparison claimed that a single serving of white rice has “almost the same effect as eating pure table sugar” on blood glucose. This statement fueled fear across India, where rice is eaten by millions daily. The myth suggests: White rice has a very high glycemic index (GI) One bowl will cause an immediate sugar spike People with diabetes must eliminate rice completely But doctors are now saying: this is misleading. What Doctors Are Saying Now In December 2025, experts from India explicitly broke this myth: “Rice is often blamed for India’s soaring diabetes rates, but it’s time to shift the focus from fear-driven food myths to the country’s underlying metabolic crisis.” Key facts from doctors: Myth Reality Rice causes diabetes Insulin resistance is the root cause White rice spikes sugar like sugar Portion size and pairings matter more Brown rice is vastly better GI difference: 50–55 (brown) vs. 70–75 (white) — modest Rice must be eliminated White rice with ghee doesn’t increase sugar in T2D patients What Actually Causes Blood Sugar Spikes? Doctors say rice alone doesn’t spike blood sugar. The real factors are: Portion SizeEating 1 cup vs. 3 cups of rice makes a huge difference. Large portions overwhelm your body’s insulin capacity. Food PairingsRice eaten with protein (dal, curd, eggs), fiber (vegetables), and healthy fats (ghee, oil) slows digestion and reduces spikes. Cooking MethodRice cooked in an open vessel with ghee showed no increase in blood sugar for type 2 diabetes patients. Hidden SuggarsSweet gravies, sugary pickles, or desserts paired with rice contribute more to spikes than rice itself. Metabolic HealthInsulin resistance, obesity, and poor gut health are the true drivers of diabetes—not rice alone. Can Indians Eat White Rice with Diabetes? Yes. Here’s how: ✅ Eat smaller portions (½–1 cup cooked rice)✅ Pair with protein (dal, chickpeas, yogurt)✅ Add fiber (saag, bhindi, cabbage)✅ Include healthy fats (1 tsp ghee slows digestion)✅ Move after eating (10-minute walk reduces spike)✅ Avoid sugary sides (no sweet rasam, sugary pickles) A 2023 study confirmed: “White rice prepared with ghee in an open vessel does not increase blood sugar level in type 2 diabetes patients.” Brown Rice vs. White Rice: The GI Reality Many believe brown rice is dramatically better. The truth: White rice GI: 70–75 (high) Brown rice GI: 50–55 (moderate) The difference exists but is not huge. What matters more is how you eat rice—portion and pairings override the GI difference. The Bottom Line White rice is not the enemy. The myth that “rice automatically spikes sugar” is fear-driven and scientifically incomplete. Diabetes stems from insulin resistance and metabolic dysfunction, not from a single food. You can eat white rice safely if you: Control portions Pair with protein, fiber, and fats Avoid hidden sugars Stay active after meals Stop fearing rice. Start focusing on the real causes of sugar spikes. https://www.indiatoday.in/health/story/no-rice-doesnt-cause-diabetes-doctors-break-this-myth-2833697-2025-12-10 https://jddtonline.info/index.php/jddt/article/view/6077/5422 https://www.thehansindia.com/life-style/rice-isnt-the-enemy-what-really-causes-blood-sugar-spikes-1033746 https://nextshark.com/white-rice-pure-table-sugar-harvard-medical-school
How Sugar Addiction Drives Insulin Resistance — What You Need to Know
Sugar (especially rapidly absorbed sugars and sugary drinks) trains the body to expect frequent glucose surges. Repeated spikes raise insulin secretion; over time cells downregulate insulin receptors and signalling, making tissues less responsive — that’s insulin resistance. High-sugar diets also increase visceral fat, chronic inflammation, and liver fat, all of which worsen insulin signalling. The gut microbiome and reward pathways in the brain reinforce sweet-seeking behaviour, creating a cycle: cravings → more sugar → stronger insulin responses → further resistance. Practical takeaways Replace sugary drinks with water, unsweetened teas, or diluted lemon water. Prefer whole foods with fiber, protein, and healthy fats to blunt glucose spikes. Include resistance training and regular walking to improve insulin sensitivity. Use gradual reductions and protein-rich snacks to manage cravings and avoid hypoglycemia if you’re on glucose-lowering medication. Seek help if cravings feel uncontrollable or if you have metabolic syndrome or diabetes.