Welcome to the world of sugar free joy!
Low Carb Sugar-Free Sweets & Cakes
Artinci was born out of Aarti's and Sumit's (Artinci's founders) abiding love for great-tasting dessert, while helping them stay committed to their health goals as well. As a result, Artinci makes delicious desserts with zero sugar, that are science and evidence-backed.
Aarti and Sumit come from a family of three generations of diabetics. They were themselves diagnosed pre-diabetic in 2012, and right there began a lifelong quest of a healthy, active lifestyle, including healthy swaps in food
Sugar free Sweets & Cakes
- Sugar free Kaju KAtli
- Keto / Sugar free Almond cakes
Sugar-Free Kaju Katli — 60% Premium Cashews, Stevia Sweetened | Artinci
Vanilla & Chocolate Marble Sugar free Cake - Diabetic-Friendly, Keto, Gluten-Free (contains egg)
Aarti Laxman (Founder)
Artinci is founded by Aarti Laxman, a certified Metabolic coach in the Low-Carb Nutrition & Metabolic Health domain from dLife.in, India’s only legally tenable course in this subject—recognized by the NSDC (under the Ministry of Skill Development & Entrepreneurship, Govt. of India). It’s also internationally accredited by the CPD Standards Office UK, with a global record of 144 CPD hours—the highest for any course of its kind. The accreditation is both nationally valid and globally recognised in over 50+ countries..
Recognition of artinci's journey
Festive Gifting in Artinci
Lowest Sugar spikes. Ever!
We did not stop at taking out just the sugar! Our creations are made with low carb ingredients along with plant based low GI sweeteners to ensure that you enjoy your desserts without worrying about sugar spikes. Read More
Keto, low carb
All our products have atleast 40-80% lower carbs than regular desserts & snacks. We make keto diets easy with specially crafted delicacies while you work on your diet. Read More
lose weight the low carb way!
Weightloss journeys are challenging and whats more challenging are managing cravings. Every Artinci creation is designed as low carb which aids in weightloss. We highly recommend moderation and small portion sizes! Read More
only healthy fats allowed inside :-)
We choose only butter, ghee or cold pressed sunflower oil for our products to ensure that you get high quality good fats only Read More
Let customers speak for us
I am a type 1 diabetic (diagnosed in 2021 as an adult!) who just moved back to India from the US after 7 years. I was so happy and pleasantly surprised to find artinci and absolutely love their products! Favorites are protein laddoo, almond cookies and millet cake. Everything is so good and healthy! India now has no more excuses to move on to healthier, sugar free sweets!
Amazing protein sugar free ladoo. We are addicted to them. Have ordered 20 packets already Awesome filling snack.. Well done, Artinci!!
Amazing protein sugar free ladoo. We are addicted to them. Have ordered 20 packets already Awesome filling snack.. Well done, Artinci!!
It’s an ultimate option for those who are suffering from Diabetes. Also for them, who are doing work out for weight control and need some munching/snacks in evening. Thank you for launching this tasty and healthy product.
The laddoos are awesome just one thing that it can be more soft.
The taste of the sweets are best. My cravings for sweets now can be overcomed as I can eat freely
It was as sweet as sugar! It's hard to believe that it's made with stevia!
Taste and texture was much above expectations and much appreciated.
Your kalajamun and kaju katli and motichoor were super delicious ! Out of the world! Thank you so much for giving a diabetic person this privilege at home ! 🫶🏻 lots of love
Your kalajamun and kaju katli and motichoor were super delicious ! Out of the world! Thank you so much for giving a diabetic person this privilege at home ! 🫶🏻 lots of love
The berry cake was soft n moist..tasted good even more as it was sugar free..so a healthy option for diabetics...
Nice taste and good quality never make us feel that due to diabetes we diprived of of having sweets
Being diabetic, I can say this with absolute confidence that these products I ordered, DID NOT SPIKE MY SUGAR. In fact in a balanced diet, it's ideal. Just a bit pricey for regular orders. Spread Bakeries all over, you definitely have a winning product and it will help reduce costs too. Thank you SharkTank for this wonderful couple..
Being diabetic, I can say this with absolute confidence that these products I ordered, DID NOT SPIKE MY SUGAR. In fact in a balanced diet, it's ideal. Just a bit pricey for regular orders. Spread Bakeries all over, you definitely have a winning product and it will help reduce costs too. Thank you SharkTank for this wonderful couple..
Delicious and also it did not spike my sugar
100% Sugar-Free Desserts लगी Namita को Delicious
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Sweeteners
Zero calorie sweeteners created for your beverages, bakes and mithais. We know from experience that one sweetener doesn't fit all the desserts!
Indian Sweets
Discover the perfect blend of sweetness and health with our delicious sugar-free Indian Sweets.
Cookies
These cookies are your best partners for an anytime snack, chai-time or while traveling to work or wherever.
Cakes
Choose from a range of Delicious keto and diabetic friendly cakes. Tea-time has never been better!
All about Sugar and sugar-free
Sugarcane juice is essentially water plus a high concentration of simple sugars (mostly sucrose, with some glucose and fructose). A standard 100 ml serving contains roughly 13–15 g of sugar, and a normal street-style glass (200–250 ml) can deliver 25–35 g of sugar—equivalent to 5–7 teaspoons. Because the sugar is in liquid form and rapidly absorbed, it can cause a quick rise in blood glucose, which is a key concern for anyone managing diabetes, insulin resistance, or weight. What’s Inside Sugarcane Juice? (Nutrition Snapshot) Per ~100 ml of fresh sugarcane juice (approximate values): Energy: ~242 kcal Total sugar: 12.85–15 g (mainly sucrose) Carbohydrates: mostly simple sugars Protein: ~0.16 g Fat: ~0.4 g Fiber: ~0.56 g (very low) Minerals: potassium (~150 mg), magnesium (~13 mg), small amounts of calcium, iron Vitamins: small amounts of vitamin C and B-complex Despite containing some minerals and antioxidants, the dominant component is sugar, and the drink is low in fiber, which means it does not slow sugar absorption. Why “Natural Sugar” Still Matters for Blood Glucose Many people assume “natural sugar = safe,” but from a metabolic standpoint: Sucrose = glucose + fructose: Your body still breaks it down into glucose, which raises blood sugar. Liquid sugar = faster spike: Without fiber or protein, the sugar hits the bloodstream quickly, leading to a higher glycemic load. Portion size is deceptive: A “small” glass often contains as much sugar as a regular soft drink. For someone with diabetes or prediabetes, this can translate into post-meal glucose spikes, making sugar control harder even if the rest of the diet is disciplined. The Indian Council of Medical Research (ICMR) explicitly advises minimizing sugarcane juice due to its high sugar content, grouping it with other high-sugar beverages to limit. Who Should Be Extra Cautious or Avoid It? Sugarcane juice may be unsafe or unsuitable for: People with diabetes or prediabetes – high risk of glucose spikes. Those with insulin resistance or metabolic syndrome – worsens insulin demand. People trying to lose weight or manage obesity – high calorie, high sugar liquid. Individuals with fatty liver (NAFLD) – excess sugar can promote liver fat. People with dental issues – frequent exposure to sugar increases cavity risk. Immunocompromised individuals – street-prepared juice may carry contamination risks. Even healthy adults are advised to treat it as an occasional, small-portion drink, not a daily “health beverage.” Healthier Alternatives for Summer and Hydration For hydration and refreshment without the sugar load: Plain water with lemon, mint, or cucumber Coconut water (unsweetened, in moderation) Buttermilk (chaas) with less salt, no sugar Infused water / jaljeera (without added sugar) Whole fruits (e.g., watermelon, muskmelon) in controlled portions, which provide fiber These options support hydration and electrolyte balance with far less impact on blood sugar than sugarcane juice. Sugarcane juice is indeed “full of sugar.” Although it contains some minerals and phytonutrients, its high sugar content and rapid absorption make it a poor choice for anyone focused on sugar control, weight management, or diabetes care. Occasional, tiny portions may be acceptable for metabolically healthy individuals, but it should not be considered a health drink, especially in the context of Indian diets where total daily sugar intake is already a concern.
Common Additives Often Paired With Maida in Processed Snacks
Introduction Maida, or refined wheat flour, is a common base in biscuits, namkeen, bakery items, instant snacks, frozen foods, and many packaged products. On its own, maida gives texture and volume, but manufacturers often add other ingredients to improve taste, shelf life, appearance, and mouthfeel. That is why many processed snacks contain a long ingredient list rather than just flour, oil, and seasoning. Why Additives Are Used Processed snack makers use additives to solve specific problems in production. Some ingredients help the snack stay crisp, some keep it from spoiling, and others make it look brighter or taste more savory. The result is a product that is cheap to produce, easy to store, and highly palatable. Common Additives With Maida Here are the additives most often seen with maida in packaged snacks: Refined vegetable oil or palm oil: Used for frying and texture, but it can make snacks calorie-dense and less heart-friendly when reused or consumed frequently. Salt: Improves flavor and extends appeal, but packaged snacks often contain high sodium levels. Sugar or glucose syrup: Added for sweetness, browning, and flavor balance, especially in biscuits and bakery snacks. Monosodium glutamate (MSG / INS 621): A flavor enhancer commonly found in chips, noodles, and savory snacks. Artificial colors: Such as tartrazine or sunset yellow, used to make snacks look more attractive. Preservatives: Such as sodium benzoate or potassium sorbate, used to slow mold and bacterial growth. Emulsifiers and stabilizers: Help keep the snack uniform in texture and improve processing performance. Dough conditioners and bleaching agents: In bakery-style products, additives such as benzoyl peroxide and ascorbic acid may be used with maida for whitening or better baking performance; FSSAI notes maida used for baking may contain specific permitted additives. Examples Of Snack Labels A typical maida-based snack label may include ingredients like refined wheat flour, palm oil, sugar, salt, maltodextrin, flavor enhancers, and colors. This combination is common in biscuits, cream-filled snacks, instant noodles, bakery products, and masala chips. The shorter the ingredient list, the easier it is to understand what you are eating. Health Concerns The biggest issue is not one additive alone, but the pattern of frequent consumption. Maida-based snacks are usually low in fiber and nutrients, and when they are combined with oil, sugar, salt, and flavor enhancers, they become easy to overeat. For people managing blood sugar, weight, or heart health, these snacks can be especially problematic because they tend to raise glycemic load while offering little satiety. How To Read Labels Check the first three ingredients first, because they usually make up most of the product. If maida, refined oil, sugar, or glucose syrup appears near the top, the snack is likely heavily processed. Also watch for INS numbers, artificial colors, long chemical-sounding ingredient lists, and multiple forms of sugar. Better Choices Choose snacks with whole grains, roasted ingredients, nuts, seeds, and shorter ingredient lists. Homemade roasted makhana, chana, poha mixes, millet-based snacks, or whole-grain crackers are usually better choices than maida-heavy packaged products. For diabetes-focused content, a useful rule is: if the snack is built around maida and tastes unusually intense, it likely depends on additives to stay appealing. Closing Note Maida itself is only part of the story; the bigger concern is the package of additives and processing that usually comes with it. Teaching readers to identify these ingredients helps them make smarter choices without needing to fear every additive.
Hidden Sources of Maida in Common Supermarket Foods.
Maida often hides in everyday packaged foods that look harmless or even healthy. Many supermarket products use refined flour for softness, shelf life, and texture, but this also means they may be low in fiber and quick to spike blood sugar. Common foods that may contain hidden maida Bread, especially white bread and many “brown” or “multigrain” loaves. Biscuits and cookies, including digestive, oat, and cream varieties. Instant noodles and packaged pasta. Pizza bases, burger buns, and sandwich rolls. Ready-made wraps, parathas, and frozen flatbreads. Cakes, muffins, pastries, and cupcakes. Samosas, puffs, patties, and other bakery snacks. “Healthy” crackers, chips, and snack mixes. Packaged momos, rolls, and fried snack coatings. Some breakfast cereals and granola-style snacks. Why this matters Maida is refined wheat flour with most of the fiber removed. That makes it less filling and easier to overeat, especially in snacks and baked foods. For people watching their weight, digestion, or blood sugar, hidden maida can become a daily problem without them realizing it. How to spot it on labels Check the ingredient list carefully. If you see “maida,” “refined wheat flour,” or “enriched wheat flour” near the top, the product likely contains a significant amount. Be cautious with packaging words like “multigrain,” “high fiber,” or “healthy” unless the ingredient list actually supports those claims. Better choices Choose products made with whole wheat, oats, millets, besan, or other higher-fiber flours. When possible, cook simple foods at home so you control what goes into them. Even small label-reading habits can reduce hidden maida in your diet.
What is more harmful: sugar or maida?
People often ask whether sugar or maida is worse. The honest answer is that both are refined foods with very little nutrition, but maida tends to be more problematic in everyday eating because it is easy to overeat in foods like bread, biscuits, noodles, pizza, and snacks. Maida is refined flour, so it loses much of its fiber and natural nutrients during processing, which makes it less filling and faster to digest.know. Sugar is basically concentrated sweet energy with no fiber, so it can quickly add extra calories and raise the risk of weight gain and dental problems when consumed frequently. Maida, on the other hand, behaves more like a rapid-digesting starch, and its high glycemic impact can trigger sharp blood sugar spikes, especially when it is used in large portions or in ultra-processed foods. Which one should you reduce first? If you are trying to improve blood sugar control, weight management, or gut health, reducing both is ideal. But if you must choose one to cut down first, maida deserves extra attention because it is often hidden in daily foods and can be consumed in bigger amounts than table sugar. In many cases, a person may avoid obvious sweets but still eat maida-based snacks and meals throughout the day. Better swaps Choose whole grains, millet, oats, or atta with higher fiber instead of maida. For sweetness, use less sugar overall and rely more on fruit, nuts, spices like cinnamon, or naturally sweet foods in small portions. The goal is not just to remove sweetness, but to replace refined carbs with more filling, nutrient-rich foods.