Love sweets.
Lose the sugar habit.
Both.
A 21-day reset for people who can't quit mithai, and don't want to. One Artinci sweet a day (no added sugar), a DrinkSmart pack for your chai, and a planner that breaks the craving cycle. Start any day, at your own pace.
Early bird ₹1,999 · prepaid · start any day
One sweet a day (ideal), Max 2. 21 days. Self-paced.
One tile per day. Fill them in. Finish the grid, reset the habit.
Twenty-one days to break the loop.
Sugar is a habit your body defends. Cut it cleanly for 21 days and the loop loosens: the afternoon crash softens, the after-dinner craving eases, and your palate resets. People from our last reset told us raisins started tasting shockingly sweet by week two. You keep the sweet. You take back the control.
You already know where it gets hard.
The 3 PM trap
The vending machine, the coffee-station cookies, the chai-biscuit at 4. This is where most resets die.
The chai & coffee habit
Sugar or jaggery, twice a day, every day. The hardest habit to drop, and the one we plan for first.
The hidden sugar
The "healthy" bread, the office soup, the coconut water that says "no added sugar" and still hides 8.8g, one cup of tea's worth.
The box and the planner are built around these exact moments.
21 days of sweet, sorted.
Finish, and it's yours.
The completion magnet is your day-21 reward. You have to earn this one.
26 servings of sweet across 21 days, one to look forward to every single day. All no added sugar, no maida, no maltitol.
Three steps. No fixed start date.
Order your box.
It arrives prepaid, ready to start, pan-India.
Open the planner.
One sweet a day, plus simple swaps for your chai, your cravings, and your hidden-sugar traps.
Start any day.
Go at your own pace. No cohort, no calendar pressure. Finish, and you've reset the habit.
This is for you if…
Also works if you're watching your blood sugar. Everything is no added sugar, low-GI, no maltitol, and CGM-tested to a flat line.
Made by someone in the cravings business.
Aarti Laxman is Artinci's co-founder and a certified metabolic coach. Three generations of her family lived with diabetes; she rebuilt her own relationship with sugar and has spent 3+ years testing every recipe, many on a CGM, so a sweet can taste like mithai and still hold a flat line. She built this reset the way she coaches: no deprivation, no jargon, just swaps that stick. Aarti is a marathoner, hyrox podium finisher, mother of 1 human, 2 cats and a loving dog.
“I'm in the cravings business, but I can teach you how to beat them.”
People who did it, and kept going.
"Along with eating well and exercising, I have reduced 3.5 kg and feel more energized. My desire for sweets has decreased, and I can now control it better. My skin is gleaming from within."
"I did it. 21 days. From cravings to clarity, mood swings to mindset shifts, this challenge changed the way I look at food, energy, and my own willpower. If I can do it, so can you."
"It has given me the confidence to make hard choices. I haven't returned to sugar in my beverages or snacks and am way more mindful about it. I know others are further along, but at least I've begun."
"Leaving sugar was on the cards for years but I could never get started. Thanks to you I managed to quit it. It's been over a month and I don't even crave it now, and I lost 2 kg this month."
"Truly eye-opening. I never imagined I could go without sugar or my usual jaggery chai. Now I have steadier energy, better workouts, and far fewer cravings. I feel healthier, more focused, and proud of my self-control."
"Super proud of finishing 21 days. The hardest part was chai without sugar or jaggery. This made me mindful of the hidden sugars all around us. Now I can proudly enjoy my chai without sugar."
Real experiences from our 21-day no-sugar challenge community, shared as text with names by permission. Individual results vary.
The planner does the hard 80%.
The box handles the craving. The planner handles the rest: a simple daily plan plus the swaps that worked for real people.
Plus the one label trick that changes how you shop: the first three ingredients always give it away.
The 21-Day Reset Box
Prepaid · ships pan-India · start any day
Good questions, straight answers.
Do I have to start on a fixed date?
No. It's self-paced. Start any day and go at your own pace. No cohort, no calendar pressure.
Can I still have fruit, chai or my protein shake?
Yes, in moderation. The planner shows you how. Stevia or daalchini for your chai; just check your whey for added sugar, jaggery or dates.
What if I slip one day?
You're not out. Progress, not perfection. Pick it back up the next day.
Is it really sugar-free?
No added sugar, no maida, no maltitol. A couple of items carry minor natural sugars from nuts. That's it. Everything is CGM-tested to a flat line.
Will the sweets stay fresh for 21 days?
Yes. The planner sequences them so everything's fresh when you get to it.
Is it prepaid?
Yes, this box is prepaid only.
Keep the mithai.
Lose the sugar habit.
21 days. One sweet a day. Start whenever you're ready.
Start my 21-Day ResetEarly bird ₹1,999 · prepaid