Welcome to the world of sugar free joy!
Low Carb Sugar-Free Sweets & Cakes
Artinci was born out of Aarti's and Sumit's (Artinci's founders) abiding love for great-tasting dessert, while helping them stay committed to their health goals as well. As a result, Artinci makes delicious desserts with zero sugar, that are science and evidence-backed.
Aarti and Sumit come from a family of three generations of diabetics. They were themselves diagnosed pre-diabetic in 2012, and right there began a lifelong quest of a healthy, active lifestyle, including healthy swaps in food
Sugar free Sweets & Cakes
- Sugar free Kaju KAtli
- Keto / Sugar free Almond cakes
Sugar Free Kaju Katli (Stevia Sweetened) | Keto, Vegan & Diabetic Friendly Sweet | No Maltitol
Vanilla & Chocolate Marble Sugar free Cake - Diabetic-Friendly, Keto, Gluten-Free (contains egg)
Aarti Laxman (Founder)
Artinci is founded by Aarti Laxman, a certified Metabolic coach in the Low-Carb Nutrition & Metabolic Health domain from dLife.in, India’s only legally tenable course in this subject—recognized by the NSDC (under the Ministry of Skill Development & Entrepreneurship, Govt. of India). It’s also internationally accredited by the CPD Standards Office UK, with a global record of 144 CPD hours—the highest for any course of its kind. The accreditation is both nationally valid and globally recognised in over 50+ countries..
Recognition of artinci's journey
Festive Gifting in Artinci
Lowest Sugar spikes. Ever!
We did not stop at taking out just the sugar! Our creations are made with low carb ingredients along with plant based low GI sweeteners to ensure that you enjoy your desserts without worrying about sugar spikes. Read More
Keto, low carb
All our products have atleast 40-80% lower carbs than regular desserts & snacks. We make keto diets easy with specially crafted delicacies while you work on your diet. Read More
lose weight the low carb way!
Weightloss journeys are challenging and whats more challenging are managing cravings. Every Artinci creation is designed as low carb which aids in weightloss. We highly recommend moderation and small portion sizes! Read More
only healthy fats allowed inside :-)
We choose only butter, ghee or cold pressed sunflower oil for our products to ensure that you get high quality good fats only Read More
Let customers speak for us
Amazing protein sugar free ladoo. We are addicted to them. Have ordered 20 packets already Awesome filling snack.. Well done, Artinci!!
Amazing protein sugar free ladoo. We are addicted to them. Have ordered 20 packets already Awesome filling snack.. Well done, Artinci!!
It’s an ultimate option for those who are suffering from Diabetes. Also for them, who are doing work out for weight control and need some munching/snacks in evening. Thank you for launching this tasty and healthy product.
The laddoos are awesome just one thing that it can be more soft.
The taste of the sweets are best. My cravings for sweets now can be overcomed as I can eat freely
It was as sweet as sugar! It's hard to believe that it's made with stevia!
Taste and texture was much above expectations and much appreciated.
Your kalajamun and kaju katli and motichoor were super delicious ! Out of the world! Thank you so much for giving a diabetic person this privilege at home ! 🫶🏻 lots of love
Your kalajamun and kaju katli and motichoor were super delicious ! Out of the world! Thank you so much for giving a diabetic person this privilege at home ! 🫶🏻 lots of love
The berry cake was soft n moist..tasted good even more as it was sugar free..so a healthy option for diabetics...
Nice taste and good quality never make us feel that due to diabetes we diprived of of having sweets
Being diabetic, I can say this with absolute confidence that these products I ordered, DID NOT SPIKE MY SUGAR. In fact in a balanced diet, it's ideal. Just a bit pricey for regular orders. Spread Bakeries all over, you definitely have a winning product and it will help reduce costs too. Thank you SharkTank for this wonderful couple..
Being diabetic, I can say this with absolute confidence that these products I ordered, DID NOT SPIKE MY SUGAR. In fact in a balanced diet, it's ideal. Just a bit pricey for regular orders. Spread Bakeries all over, you definitely have a winning product and it will help reduce costs too. Thank you SharkTank for this wonderful couple..
Delicious and also it did not spike my sugar
For someone who is passionate about confectionery and with now trying to reverse my initial diabetes- my ‘trishna’ feeling was felt after having your cakes . Till then I was feeling g cheated and deprived of that joy 😂
100% Sugar-Free Desserts लगी Namita को Delicious
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Sweeteners
Zero calorie sweeteners created for your beverages, bakes and mithais. We know from experience that one sweetener doesn't fit all the desserts!
Indian Sweets
Discover the perfect blend of sweetness and health with our delicious sugar-free Indian Sweets.
Cookies
These cookies are your best partners for an anytime snack, chai-time or while traveling to work or wherever.
Cakes
Choose from a range of Delicious keto and diabetic friendly cakes. Tea-time has never been better!
All about Sugar and sugar-free
Introduction Indian diets thrive on fermented delights, yet hidden sugars sabotage gut bacteria, accelerating diabetes in urban hubs like Bengaluru. Glucose syrups and maltose in processed foods starve good microbes, breeding inflammation. This guide uncovers the gut-sugar connection and offers practical, evidence-based fixes. How Hidden Sugars Harm the Gut Microbiome Imbalance (Dysbiosis): Sugars feed harmful bacteria, reducing diversity; a handful of namkeen hides 10g sugar, slashing Bifidobacteria key for insulin sensitivity. Leaky Gut and Inflammation: Fructose in juices erodes gut lining, leaking toxins that spike cytokines—linked to type 2 diabetes onset. Cravings Cycle: Poor gut signals brain for more sweets; Indian carb-heavy meals amplify this, per microbiome studies. Slower Digestion: Excess sugar slows motility, causing bloating common in diabetic Indians. These shifts raise HbA1c, promoting fatty liver alongside gut woes. Diabetes Link: Gut-Sugar Axis A disrupted gut impairs SCFA production (short-chain fatty acids) that regulate blood sugar. In Indian contexts, high-sugar fermented foods like sweet lassi worsen insulin resistance, fueling 77 million diabetes cases nationwide. Spotting Sugars in Indian Gut Foods Flavored Curd/Yogurt: Fruit variants pack 15g sugar, killing live cultures. Pickles/Achaar: Sweet mango types use syrups, offsetting probiotic gains. Snack Mixes: Sev or bhujia coats hide dextrose. Ready Raita: Premixes add sucrose for creaminess. Aim for <5g sugar per serving to protect microbes. Gut-Friendly Sugar-Free Swaps Indian Food Sugar Issue Gut-Boosting Swap Sweet Lassi 20g fructose Plain dahi + cumin + stevia Fruit Curd Syrup (12g) Homemade kefir + cinnamon Sweet Pickle Glucose base Salt-fermented lemon achaar Namkeen Maltose coat Roasted chana + turmeric Instant Dahi Vada Mix Dextrose Fermented urad dal batter These foster Lactobacillus growth for better glucose control. Sample Gut-Sugar Detox Plan Breakfast: Idli with coconut chutney (no sugar). Snack: Buttermilk with curry leaves. Lunch: Millet khichdi + raita (plain curd). Dinner: Sabzi + fermented dosa. Boosts fiber to 30g daily, nurturing prebiotics naturally. Ayurvedic Gut Restorers Daily triphala churna or aloe vera juice rebuilds flora, curbing sugar urges. Pair with yoga twists for digestion, rooted in traditional Indian healing. Swap hidden sugars now for a thriving gut—track bloating reduction in a week! Share your fermented hacks below. Subscribe for more bilingual diabetes-gut blogs.
Sweet Traps in Indian Beverages: Chai, Lassi, and Packaged Juices
Introduction Indian beverages are comfort in a glass, but hidden sugars in chai, lassi, and juices fuel the diabetes epidemic affecting millions in cities like Bengaluru. Additives like glucose syrup or HFCS disguise as flavor enhancers, causing silent blood sugar spikes. Learn to spot them and reclaim your sips with evidence-based, natural alternatives. Hidden Sugars in Popular Indian Drinks Masala Chai Premixes: Instant packets hide maltose or sucrose (10-15g per cup), mimicking jaggery sweetness without listing it clearly. Flavored Lassi and Buttermilk: Shop-bought rose or mango lassi packs 20g+ sugar from fructose syrup, exceeding a small sweet. Packaged Juices and Nimbu Pani: "Real fruit" labels conceal 25-30g sugar per bottle via corn syrup, rivaling cola in glycemic impact. Herbal Teas and Premade Kadha: Commercial immunity boosters add dextrose for taste, sneaking 5-8g per serving. Bottled Coconut Water Variants: Flavored versions spike with added sugars, undoing natural electrolyte benefits. These culprits accelerate insulin resistance, especially in carb-heavy Indian meals. Health Impact on Metabolic Health Excess sugars from drinks raise HbA1c faster than solids, promoting inflammation and fatty liver. For diabetics, they disrupt gut microbiome, worsening cravings and weight gain per nutrition research. Spotting and Avoiding Hidden Sugars Decode Labels: Skip if "total sugars" >5g/100ml or lists "-ose" endings; prefer "no added sugar" verified packs. Home Test: Check post-drink blood sugar—spikes over 140mg/dL signal hidden culprits. Portion Control: Dilute juices 1:1 with water to halve glycemic load. Sugar-Free Swaps for Daily Sips Indian Drink Hidden Sugar Issue Diabetes-Friendly Swap Masala Chai Maltose in premix (12g/cup) Ginger-fenugreek tea + stevia drop Mango Lassi Fructose syrup (22g/glass) Plain dahi + cardamom + monk fruit Packaged Juice HFCS (28g/bottle) Fresh lime + cucumber + pinch Himalayan salt Rose Lassi Sucrose base (18g) Kefir + rose water + erythritol Bottled Kadha Dextrose (7g) Homemade tulsi-ginger boil, unsweetened These retain authentic flavors with near-zero GI for steady energy. Sample Sugar-Free Hydration Plan Morning: Fenugreek soak water + lemon. Midday: Buttermilk with jeera and curry leaves. Evening: Green tea + cinnamon stick. Night: Chamomile or jeera tea. Keeps intake under 5g sugar daily, boosting fiber and hydration for gut-diabetes axis. Ayurvedic Boosters for Craving Control Sip bitter neem water or triphala decoction daily—they regulate blood sugar naturally, paired with pranayama for stress-free metabolism. Start your sugar-free sip journey now—swap one drink today and track your energy! Share your recipe hacks in comments. Subscribe for bilingual blogs on Indian diabetes wellness.
Hidden Sugars in Indian Foods and How to Avoid Them
Introduction Many Indians unknowingly consume excess sugar through "savory" foods, worsening diabetes risk amid rising cases in urban areas like Bengaluru. Hidden sugars—often listed as glucose syrup or maltose—disguise themselves in everyday items, spiking insulin silently. This guide reveals them and arms you with evidence-based swaps for a sustainable sugar-free lifestyle. Common Hidden Sugars in Indian Foods Packaged Namkeen and Snacks: Popular brands add maltodextrin or corn syrup for crunch; a 50g pack can hide 10-15g sugar, rivaling a gulab jamun. Ketchup and Chutneys: Tomato ketchup packs 20-25g sugar per 100g—more than ice cream—while imli chutney uses glucose in mixes. Curd and Flavored Dahi: Market-bought lassi or fruit curd sneaks fructose syrup; check for >5g sugar per serving. Ready-to-Eat Mixes: Instant dosa or poha pouches include dextrose for flavor, adding 8-12g per portion. Pickles and Achaar: Sweet varieties use sugar syrup; even "sugar-free" labels may hide fruit concentrates. These additives raise blood glucose rapidly, straining the pancreas for diabetics. Health Impact on Diabetes Hidden sugars convert to glucose fast, causing insulin spikes and fatigue. In Indian diets high in carbs, they exacerbate metabolic syndrome, per nutrition studies. Long-term, they promote inflammation and gut imbalance, key diabetes triggers. How to Spot and Avoid Them Read Labels Smartly: Avoid anything ending in "-ose" (sucrose, fructose); aim for <2.5g sugar per 100g. Choose Whole Foods: Opt for homemade namkeen with roasted chickpeas or makhana—no added sugars. Test at Home: Use a glucometer post-meal to spot spikes from suspects like store-bought curd. Sugar-Free Swaps for Indian Kitchens Indian Food Hidden Sugar Issue Diabetes-Friendly Swap Ketchup 24g sugar/100g Homemade tomato puree + vinegar + stevia Namkeen Maltose coating Air-fried moong dal + sendha namak Flavored Curd Fruit syrup Plain dahi + cinnamon + monk fruit Imli Chutney Glucose syrup Boiled tamarind + jaggery trace + erythritol Instant Poha Dextrose Fresh poha + veggies + lemon These low-GI options maintain flavor while supporting steady blood sugar. Sample Sugar-Free Daily Thali Breakfast: Besan chilla with mint chutney (stevia-sweetened). Snack: Roasted makhana + almonds. Lunch: Millet roti, palak paneer, cucumber raita (plain curd). Dinner: Grilled fish or tofu, bhindi sabzi, no-rice salad. This plan keeps total sugar under 10g daily, boosting fiber for gut health. Ayurvedic Tips for Sugar Detox Incorporate bitter gourd juice or fenugreek seeds daily—they naturally curb sugar cravings and improve insulin sensitivity. Pair with yoga for holistic metabolic balance, rooted in Indian wellness traditions. Conclusion Call-to-Action Ditch hidden sugars today for vibrant health—start label-checking your next grocery haul. Share your swaps in comments for a diabetes-free community! Subscribe for more Hindi/English blogs on sugar-free Indian living.
Shocking Amount of Sugar in the Average Indian Day!
Sugar Reality Check How Much Sugar Does the Average Indian Eat in a Day? The Numbers Will Shock You A data-backed breakdown of your family's invisible sugar intake - and what you can do about it starting tomorrow morning. S Sumit Co-Founder & CEO, Artinci March 2, 2026 · 7 min read I was born in Chandni Chowk. If you know Old Delhi, you know what that means - the air itself is sweet. Paranthe wali gali on one side, rows of halwai shops on the other, and the kind of neighbourhood where a box of barfi shows up at your door for every conceivable reason. Naya ghar? Mithai. Promotion? Mithai. Tuesday? Also mithai. I grew up across Delhi, but Chandni Chowk stayed in my DNA. My family takes their meetha very seriously - and I don't mean occasionally. I mean the full Dilli programme: chole bhature followed by jalebi, Diwali prep that starts in September, and the unshakeable belief that no meal is truly complete until something sweet has landed on your tongue. So when I was diagnosed pre-diabetic in 2012, the irony hit hard. The boy born in India's sweetest gali, told to watch his sugar. That diagnosis forced me to do something most of us never bother with: actually count how much sugar my family was consuming in a single day. What I found changed everything I thought I knew about our "normal" eating. The Day You Don't Realise You're Having Let me walk you through a day that probably looks a lot like yours. Morning. The pressure cooker is whistling. Chai is being made - two teaspoons of sugar per cup, four cups for the family. That's 40 grams of sugar before anyone has even left the house. Your daughter grabs a few "digestive" biscuits on her way to school - another 12 grams. Your son makes himself a glass of that chocolate health drink the ads swear is great for growing kids - 18 more grams. By mid-morning, you're at your desk and a colleague suggests a chai break. Another two spoons. On the way back, you pick up a 200ml packaged juice from the vending machine. The label says "100% Natural" in big, reassuring letters. What it doesn't say in big letters: 26 grams of sugar per serving. That's over six teaspoons, in something you thought was healthy. Your daughter, meanwhile, is at the school canteen - a cold drink with lunch adds another 35–40 grams. The ketchup with her samosa? Another teaspoon. Evening. Dinner is rajma-chawal. A little sugar went into the curry to balance the tomato tang - an old family trick. After dinner, someone brings out sweets a neighbour sent. Just one small piece of barfi. That "tiny" piece? About 15 grams. The day ends the way it began - with chai. One spoon this time. A nightcap of comfort. Add it all up: What You Consumed When Sugar (approx.) Morning chai (2 cups) 7:00 AM 20g Digestive biscuits (4 nos.) 7:30 AM 12g Chocolate health drink 7:30 AM 18g Office chai 11:00 AM 10g Packaged fruit juice (200ml) 11:30 AM 26g Cold drink at canteen 1:00 PM 35g Ketchup (2 tbsp) 1:00 PM 8g Sugar in dinner curry 8:00 PM 5g "Just one" barfi 9:00 PM 15g Night chai 10:00 PM 5g TOTAL ~154g Over 150 grams. That's more than six times what the World Health Organization says you should consume in an entire day. And here's the thing - this family thinks they eat healthy. They talk about gym memberships. They buy "health" drinks. They haven't touched a gulab jamun in weeks. The sugar isn't coming from indulgence. It's coming from everything else. 52 grams - average daily sugar intake per Indian (more than 2× the WHO limit of 25g) 30–31 million metric tons - India's total sugar consumption per year (USDA FAS, 2023/24) 25.5 kg - per capita annual consumption including jaggery and khandsari (ISMA, 2023/24) 101 million - Indians living with diabetes; 136 million with pre-diabetes (ICMR-INDIAB study, The Lancet, 2023) 43% - urban Indian families that self-report sugar addiction The Sugar You Can't See Most people, when they hear "reduce sugar," picture themselves pushing away a rasgulla. But India's sugar problem isn't the festival mithai. It's the invisible sugar woven into everyday, unremarkable food. Your "healthy" breakfast cereal? Often 30–40% sugar by weight. That "real fruit" juice box in your child's tiffin? More sugar per sip than a cola, with none of the fibre the original fruit would give. The bread you toast every morning? Sugar. The ketchup? Sugar. The flavoured yoghurt you picked because it said "probiotic"? Sugar in a nicer outfit. As a country, we consume over 60% of our total calories from carbohydrates and sugars. The national conversation obsesses over protein - shakes, bars, powders everywhere you look. But the conversation that would actually move the needle on India's metabolic health crisis isn't "how much protein should I add?" It's "how much sugar can I subtract?" "India doesn't have a sweetness problem. We have an invisibility problem. The sugar you don't know you're eating is the sugar that's hurting you most." Start With Seeing It When I got my pre-diabetes diagnosis, I didn't overhaul my diet overnight. I did something much simpler first. I tracked my family's sugar intake for one day. Just one day. I wrote down every teaspoon, every packaged label, every "healthy" snack. The number I arrived at genuinely frightened me. And that fear - not a diet plan, not a doctor's lecture - is what changed my behaviour permanently. Because once you see the number, you can't unsee it. I'd encourage you to try the same. Pick any regular day. Don't change anything. Just count. Read the back of every packet (not the front - the front is marketing). Add up the grams. You'll be surprised. Then, Swap the Easy Wins The good news? You don't need to become a monk. You don't need to give up meetha. Telling a Delhiite to stop eating sweets is like telling the city to stop honking - noble in theory, never going to happen. What works is swapping the big, daily, invisible sources - the ones that add up silently. Chai is your single biggest opportunity. India drinks roughly 6 million cups of tea a day. If you're having four cups with two teaspoons each, that's 40 grams - from tea alone. Switch to a stevia or monk fruit blend and you save roughly 15,000 empty calories a year per person. Same warmth, same ritual, zero metabolic damage. Replace packaged juice with whole fruit or nimbu pani or chaas. You get the fibre, the real vitamins, and a fraction of the sugar. Read one label a day. Just one. Flip the packet over. Look at "Total Sugars" per serving. Make it a habit. You'll start spotting patterns within a week - and you'll start making different choices without even trying. This is exactly why we built Artinci - to make the swap feel like an upgrade, not a punishment. Every product we make starts with a simple question: would this fool someone who loves the sugary original? If it wouldn't, it doesn't leave our kitchen. The Sweetness You Deserve Here's what gives me hope: research shows that 70% of urban Indian households say they'd shift to lower-sugar options if quality alternatives were easily available. The intent is there. India doesn't need convincing - it needs better options and better information. This isn't about giving up the foods you grew up with. It's about not being blindsided by 100 grams you didn't know you were eating. It's about making meetha a conscious choice instead of an accidental one. I still eat dessert every single day. I am, after all, the Chief Tasting Officer at a sugar-free desserts company - it's literally in the job description. My HbA1c is back in normal range. My fasting insulin is under control. I run half-marathons. The point was never to stop loving sweetness. It was to stop being fooled by it. Start tomorrow morning. Count the sugar. Just one day. And then decide what you want to do with what you find. Want to Make the Switch? Explore Artinci's range of sugar-free desserts and sweeteners - designed to fool your taste buds, not your body. Shop Artinci S Sumit Co-Founder & CEO, Artinci · Shark Tank India Season 3 Born in Chandni Chowk, Delhi. Diagnosed pre-diabetic in 2012. Lives with Hashimoto's Autoimmune Thyroiditis. Marathon runner. Chief Tasting Officer who still eats dessert every day - just the smarter kind. Co-author, The Handbook of Sweeteners. Disclosure: Sumit is the Co-Founder and CEO of Artinci, a sugar-free food brand. This article reflects personal experience and publicly available health data. It is not a substitute for professional medical advice. Always consult your healthcare provider before making significant dietary changes. Sources USDA Foreign Agricultural Service - India Sugar Consumption, 2023/24 (via Statista) ChiniMandi / Indian Sugar Mills Association - Per Capita Consumption of Sugar, Gur & Khandsari, 2023–24 Government of India, Press Information Bureau - Sugar domestic consumption data ICMR-INDIAB-17 Study - Anjana RM et al., The Lancet Diabetes & Endocrinology, 2023;11(7):474–489 World Health Organization - Guideline: Sugars Intake for Adults and Children, 2015 (free sugars <10%, ideally <5% of total energy) National Institute of Nutrition (NIN), ICMR - Sugar consumption patterns in India PMC/NCBI - Misra A et al., "Sugar Intake, Obesity, and Diabetes in India" (review article) Frequently Asked Questions How much sugar does the average Indian consume per day? Approximately 52 grams per day - more than double the WHO's recommended limit of 25 grams of free sugars. Including jaggery and khandsari, India's per capita sugar consumption is about 25.5 kg per year (ISMA, 2023–24). What is the WHO recommended daily sugar intake? The WHO recommends that free sugars make up less than 10% of total daily energy intake, and ideally below 5% - which translates to roughly 25 grams (about 6 teaspoons) per day for an adult. Which everyday Indian foods contain hidden sugar? Packaged fruit juices (20–30g per 200ml), digestive biscuits, chocolate health drinks (15–18g per serving), ketchup, flavoured yoghurt, breakfast cereals, and even packaged bread. The sugar in "healthy" foods often exceeds the sugar in obvious sweets. How can I reduce sugar intake without giving up chai? Replace sugar in your chai with a stevia-erythritol blend - most tabletop products are designed for a 1:1 swap. Start by replacing half the sugar, then go full replacement over a week. Stevia liquid drops (3–4 per cup) dissolve instantly and work especially well in hot beverages. Is India the largest sugar consumer in the world? Yes. India consumes approximately 30–31 million metric tons of sugar annually, making it the world's largest consumer by total volume (USDA FAS). However, per capita consumption (~20 kg/year of refined sugar) is below the global average - the massive population drives the total figure.