Artinci was born from two simple but deeply personal questions:

Can indulgence be safe without undoing all the hard work we put into staying fit and healthy?

Can dessert exist without becoming a metabolic problem?

Founded by Aarti and Sumit, Artinci brings together a lifelong love for great-tasting desserts with a deep commitment to metabolic health. The goal was not to create "special" food or compromise treats - but to build desserts that could genuinely fit into an active, health-conscious life and into celebratory moments, without sugar spikes, crashes, or regret.

This journey didn't begin as a business idea. It began as a lived experience.

Aarti and Sumit come from a family with three generations of metabolic challenges, including diabetes. In 2012, both were diagnosed as pre-diabetic themselves - an inflection point that sparked a long-term shift in how they understood food, health, and the body. Not through fads or fear, but through learning how food truly interacts with blood sugar, insulin, digestion, and satiety.

What never changed, however, was their love for dessert.

Artinci was born to resolve that contradiction - to prove that health and indulgence don't have to compete.

Certified Nutritionist shaping desserts that respect metabolic health—without compromising on taste.

I'm Aarti Laxman, Co-Founder of Artinci, a certified nutritionist, and I lead product formulation and development across the brand.

My work blends nutrition science, physiology, and hands-on R&D to study how food behaves in the real world - not just on labels. I spend an inordinate amount of time understanding how ingredients affect blood sugar response, insulin demand, digestion, and how satisfied you feel after eating.

Every Artinci product is built around two non-negotiable tests:

1. Does it keep me aligned with my health goals?
2. Does it taste great?

If the answer isn't yes to both, it doesn't make the cut.

I strongly believe metabolic health isn't about restriction or perfection. It's about repeatable choices and food you can trust every day. And just as importantly, it's about being able to enjoy the treats you love - treats that love you right back.

Building systems that make metabolically safe food dependable, not boutique.

Food only creates real impact if it works consistently—at scale.

I'm Sumit, Co-Founder and CEO of Artinci. I was born in the foodie paradise of Chandni Chowk, Delhi, and my family takes their "meetha" very seriously! Apart from being the "Chief Tasting Officer" at Artinci, I focus on building systems that make metabolically safe food reliable, repeatable, and accessible, without compromising ingredient integrity or trust.

At Artinci, I work across supply chain, channels, and business strategy to ensure that what we promise is delivered the same way, every time.

"Better for you" food shouldn't be fragile or niche. It should be dependable.

From day one, Artinci focused on doing more than just removing sugar.

All our desserts are made using the SweetSmart range, lab-tested, low glycemic index sweeteners, derived from a natural stevia-based blend developed in-house by the founders. This proprietary formulation delivers a sugar-like taste, with none of the sugar, huge carb loads, or calories. A patent application has been filed for this innovation.

But sugar removal was only the starting point. Our ingredients tell an even better story:

We also removed ingredients that don't support long-term metabolic health - maida, hydrogenated fats, and unnecessary, excessive chemical additives - and replaced them with ingredients that do: nut and seed flours, almonds, good fats, protein-rich components, and prebiotic fibre that supports gut health.

What truly differentiates Artinci is how our desserts are validated.

Every product is tested for real-world glucose response using Continuous Glucose Monitoring (CGM) - on Aarti and Sumit themselves. This ensures our desserts don't just look better on paper, but behave better in the body, without unhealthy sugar spikes.