Welcome to the world of sugar free joy!
Low Carb Sugar-Free Sweets & Cakes
Artinci was born out of Aarti's and Sumit's (Artinci's founders) abiding love for great-tasting dessert, while helping them stay committed to their health goals as well. As a result, Artinci makes delicious desserts with zero sugar, that are science and evidence-backed.
Aarti and Sumit come from a family of three generations of diabetics. They were themselves diagnosed pre-diabetic in 2012, and right there began a lifelong quest of a healthy, active lifestyle, including healthy swaps in food
Sugar free Sweets & Cakes
- Sugar free Kaju KAtli
- Keto / Sugar free Almond cakes
Sugar-Free Kaju Katli — 60% Premium Cashews, Stevia Sweetened | Artinci
Vanilla & Chocolate Marble Sugar free Cake - Diabetic-Friendly, Keto, Gluten-Free (contains egg)
Aarti Laxman (Founder)
Artinci is founded by Aarti Laxman, a certified Metabolic coach in the Low-Carb Nutrition & Metabolic Health domain from dLife.in, India’s only legally tenable course in this subject—recognized by the NSDC (under the Ministry of Skill Development & Entrepreneurship, Govt. of India). It’s also internationally accredited by the CPD Standards Office UK, with a global record of 144 CPD hours—the highest for any course of its kind. The accreditation is both nationally valid and globally recognised in over 50+ countries..
Recognition of artinci's journey
Festive Gifting in Artinci
Lowest Sugar spikes. Ever!
We did not stop at taking out just the sugar! Our creations are made with low carb ingredients along with plant based low GI sweeteners to ensure that you enjoy your desserts without worrying about sugar spikes. Read More
Keto, low carb
All our products have atleast 40-80% lower carbs than regular desserts & snacks. We make keto diets easy with specially crafted delicacies while you work on your diet. Read More
lose weight the low carb way!
Weightloss journeys are challenging and whats more challenging are managing cravings. Every Artinci creation is designed as low carb which aids in weightloss. We highly recommend moderation and small portion sizes! Read More
only healthy fats allowed inside :-)
We choose only butter, ghee or cold pressed sunflower oil for our products to ensure that you get high quality good fats only Read More
Let customers speak for us
I am a type 1 diabetic (diagnosed in 2021 as an adult!) who just moved back to India from the US after 7 years. I was so happy and pleasantly surprised to find artinci and absolutely love their products! Favorites are protein laddoo, almond cookies and millet cake. Everything is so good and healthy! India now has no more excuses to move on to healthier, sugar free sweets!
Amazing protein sugar free ladoo. We are addicted to them. Have ordered 20 packets already Awesome filling snack.. Well done, Artinci!!
Amazing protein sugar free ladoo. We are addicted to them. Have ordered 20 packets already Awesome filling snack.. Well done, Artinci!!
It’s an ultimate option for those who are suffering from Diabetes. Also for them, who are doing work out for weight control and need some munching/snacks in evening. Thank you for launching this tasty and healthy product.
The laddoos are awesome just one thing that it can be more soft.
The taste of the sweets are best. My cravings for sweets now can be overcomed as I can eat freely
It was as sweet as sugar! It's hard to believe that it's made with stevia!
Taste and texture was much above expectations and much appreciated.
Your kalajamun and kaju katli and motichoor were super delicious ! Out of the world! Thank you so much for giving a diabetic person this privilege at home ! 🫶🏻 lots of love
Your kalajamun and kaju katli and motichoor were super delicious ! Out of the world! Thank you so much for giving a diabetic person this privilege at home ! 🫶🏻 lots of love
The berry cake was soft n moist..tasted good even more as it was sugar free..so a healthy option for diabetics...
Nice taste and good quality never make us feel that due to diabetes we diprived of of having sweets
Being diabetic, I can say this with absolute confidence that these products I ordered, DID NOT SPIKE MY SUGAR. In fact in a balanced diet, it's ideal. Just a bit pricey for regular orders. Spread Bakeries all over, you definitely have a winning product and it will help reduce costs too. Thank you SharkTank for this wonderful couple..
Being diabetic, I can say this with absolute confidence that these products I ordered, DID NOT SPIKE MY SUGAR. In fact in a balanced diet, it's ideal. Just a bit pricey for regular orders. Spread Bakeries all over, you definitely have a winning product and it will help reduce costs too. Thank you SharkTank for this wonderful couple..
Delicious and also it did not spike my sugar
100% Sugar-Free Desserts लगी Namita को Delicious
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Sweeteners
Zero calorie sweeteners created for your beverages, bakes and mithais. We know from experience that one sweetener doesn't fit all the desserts!
Indian Sweets
Discover the perfect blend of sweetness and health with our delicious sugar-free Indian Sweets.
Cookies
These cookies are your best partners for an anytime snack, chai-time or while traveling to work or wherever.
Cakes
Choose from a range of Delicious keto and diabetic friendly cakes. Tea-time has never been better!
All about Sugar and sugar-free
The Short Answer: They Don't Spike Blood Sugar (But There's a Catch) Artificial sweeteners don't directly raise blood glucose because they contain zero or minimal calories. The FDA-approved sweeteners like aspartame, sucralose, saccharin, and acesulfame K are many times sweeter than sugar, so you need only tiny amounts. However, recent research reveals a more complex picture for long-term glucose control. What the Research Shows Immediate Effects (Good News) ✅ No immediate blood sugar spike ✅ No insulin surge after consumption ✅ Fewer calories than sugar-sweetened foods ✅ Safe for people with diabetes in moderation Long-Term Effects (Concerning News) Finding Risk High consumption linked to 20–40% increased diabetes risk Regular daily use Insulin resistance may develop over time Especially with sucralose & saccharin Gut microbiome disruption affects glucose metabolism Alters how your body processes sugar Compensatory eating (craving more sweets) May increase total calorie intake A 2024 study found that high consumption of artificial sweeteners may have more complex metabolic effects than previously understood, potentially harming glucose homeostasis over time. Why Might They Affect Glucose Control? 1. Gut Microbiome Changes Artificial sweeteners can alter the balance of beneficial bacteria in your gut. Since gut microbes play a crucial role in glucose metabolism, this disruption may lead to impaired insulin sensitivity over months or years. 2. Cephalic Phase Insulin Response Your brain may "expect" calories when tasting sweetness, triggering a small insulin release. Over time, this mismatch between sweetness and actual calories could dull insulin response. 3. Increased Sugar Cravings Some people compensate for "saved" calories by eating more sweets or carbs later, offsetting any glucose control benefits. Sweetener-by-Sweetener Breakdown Sweetener Blood Sugar Impact Long-Term Concern Stevia (natural) None Minimal; may improve insulin sensitivity Erythritol (sugar alcohol) None* May raise glucose in some; can cause digestive issues Sucralose (Splenda) None at low doses High doses may reduce insulin sensitivity Aspartame None Generally safe; limited long-term data Saccharin None Linked to glucose intolerance in some studies Acesulfame K None Limited research on long-term effects Note: Sugar alcohols (like maltitol, sorbitol) can raise blood sugar and may cause diarrhea. What This Means for Diabetics The Mayo Clinic states: "Although you can use artificial sweeteners if you have diabetes, be aware that some research shows eating artificially sweetened foods instead of those sweetened with sugar may not be as helpful as once thought. This may be especially true for people who regularly eat or drink lot of artificial sweeteners." Key takeaways: ✅ Occasional use is safe and helpful for reducing sugar intake ⚠️ Daily, high consumption may worsen glucose control over years ✅ Better alternatives: Stevia, monk fruit, or reducing sweetness gradually Practical Recommendations Use in moderation: Limit to 1–2 servings per day, not as a "free pass" Don't assume calorie-free = risk-free: Track total intake Monitor your glucose: Use a meter or CGM to see personal effects Prioritize whole foods: Water, unsweetened tea, and natural fruit sweetness Consider non-calotropic natural sweeteners: Stevia and monk fruit have less evidence of harm Bottom Line Artificial sweeteners don't spike blood sugar immediately, but long-term heavy use may impair glucose control through gut microbiome changes and insulin resistance. For diabetics, they're safe in moderation but shouldn't replace a balanced diet. The best strategy is to gradually reduce overall sweetness while using artificial sweeteners as a temporary transition tool, not a permanent solution. https://pmc.ncbi.nlm.nih.gov/articles/PMC9655943/ https://www.mayoclinic.org/diseases-conditions/diabetes/expert-answers/artificial-sweeteners/faq-20058038
Is Brown Sugar Actually Healthier Than White Sugar for Diabetes?
The Common Myth: Brown Sugar = Healthier Many people believe brown sugar is a "natural" or "nutritious" alternative to white sugar, especially for managing diabetes. This is a misconception. Both brown and white sugar come from the same source (sugar cane or sugar beets) and have almost identical nutrient profiles. What's the Actual Difference? Nutrient (per 1 tsp / 4g) White Sugar Brown Sugar Calories 16 kcal 15 kcal Carbohydrates 4g 4g Calcium 0mg 1mg (0.1% DV) Iron 0mg 0.04mg (0.2% DV) Potassium 0mg 1mg (0.02% DV) Glycemic Index ~65 ~64 Brown sugar is simply white sugar with molasses added back in. The molasses gives it color and a slightly caramel-like taste, but the mineral content is so small it has no meaningful health benefit. How Both Sugars Affect Blood Sugar Research shows that brown and white sugar raise blood sugar levels equally. In fact, both have a glycemic impact similar to fast foods like: French fries Fried sweet potatoes Popcorn For someone with diabetes: Both sugars spike glucose quickly Both trigger similar insulin responses Neither offers protection against blood sugar highs This means brown sugar does not provide any benefits to people with diabetes. What Experts Say "Contrary to popular myth, there is no advantage to people with diabetes in choosing one type of sugar over another. All sugars—whether white sugar, brown sugar, honey, maple syrup, or molasses—provide calories and no other important nutrients. They are absorbed the same way in the body and provide the same amount of calories (4 calories per gram)." The key factor is quantity, not type. Most people with diabetes can safely consume up to 10% of daily calories as added sugar (about 45g or 9 teaspoons for a 1,800-calorie diet), but ideally should stay under 5% for better control. Why the Confusion Exists Brown sugar earns its "healthier" reputation because: It's less processed (though still highly refined) It contains molasses, which has minerals in larger amounts Marketing and myths suggest "brown = natural" However, the amount of molasses in brown sugar is so small (about 3.5% for light brown, 6.5% for dark brown) that the mineral benefit is essentially zero. Healthier Alternatives for Diabetics Instead of brown sugar, consider these options that have a lower glycemic index and less impact on blood glucose: Sweetener Glycemic Index Notes Sweetener Glycemic Index Notes Stevia 0 Zero calorie, plant-based, safe for diabetics Erythritol 1 Sugar alcohol, no blood sugar spike Monk Fruit 0 Zero calorie, natural, no insulin impact Coconut Sugar 35 Lower GI, but still use sparingly Jaggery 55–60 Contains trace minerals, but still spikes glucose Important: Even "lower GI" sweeteners should be used in moderation. The best approach is to reduce overall sweetness over time. Practical Tips for Diabetics Don't swap brown for white expecting benefits—it won't lower your blood sugar Track total added sugar, not just the type Use a glucose meter or CGM to see how different sweeteners affect your body Read labels: Brown sugar is hidden in baked goods, sauces, and "healthy" snacks Focus on whole foods: Fruit with fiber slows sugar absorption naturally
Why White Sugar Is Called an “Empty Calorie” and What That Means for Your Body
What Does “Empty Calorie” Mean? The term empty calorie refers to foods and drinks that deliver energy (calories) but little to no nutritional value. White sugar is the classic example: Nutrient White Sugar (1 tsp / 4g) Calories 16 kcal Carbohydrates 4g (all sugar) Vitamin C 0% Vitamin B6 0% Magnesium 0% Fiber 0g Protein 0g In contrast, a teaspoon of jaggery or coconut sugar contains trace minerals like iron, magnesium, and potassium—making them slightly less “empty,” though still best used in moderation. How White Sugar Affects Your Body 1. Blood Sugar Spike & Crash White sugar is pure sucrose (50% glucose + 50% fructose). When you consume it: Glucose enters your bloodstream instantly Insulin surges to shuttle glucose into cells Blood sugar crashes within 30–60 minutes You feel tired, crave more sugar, and repeat the cycle For diabetics, this means uncontrolled glucose levels and higher HbA1c over time. 2. Weight Gain & Fat Storage Excess sugar overwhelms your liver, which converts it into fat through a process called de novo lipogenesis. This fat accumulates in: Abdominal area (visceral fat) Liver (fatty liver disease) Bloodstream (triglycerides) 3. Inflammation & Chronic Disease Chronic high sugar intake triggers low-grade inflammation, which is linked to: Type 2 diabetes Heart disease High blood pressure Insulin resistance 4. Nutrient Deficiency When you fill up on empty calories from sugar, you're less likely to eat nutrient-dense foods like vegetables, legumes, nuts, and whole grains. Over time, this can lead to deficiencies in: B vitamins (energy metabolism) Magnesium (blood sugar control) Vitamin D and calcium (bone health) Why It Matters for Diabetics & Indian Diets In Indian households, white sugar is hidden in: Chai and coffee Sweets like ladoo, gulab jamun, and kheer packaged snacks, biscuits, and breakfast cereals Sauces (ketchup, chutneys, pickles) For someone with diabetes, even 2–3 teaspoons daily can push glucose levels beyond target ranges. The WHO recommends limiting added sugar to less than 10% of total daily calories (about 50g or 12 tsp for a 2,000-calorie diet), but ideally under 5% (25g or 6 tsp) for better metabolic health. What You Can Do Instead Reduce gradually: Cut sugar in chai by half a teaspoon each week Use natural sweetness: Add dates, bananas, or figs to sweeten oatmeal Try safer substitutes: Stevia, erythritol, monk fruit, or small amounts of jaggery/coconut sugar Read labels: Watch for “added sugar,” “sucrose,” “glucose syrup,” or “high-fructose corn syrup” Focus on whole foods: Fruits with fiber slow sugar absorption naturally Bottom Line White sugar delivers calories without nourishment—making it a true empty calorie. For your body, this means blood sugar chaos, weight gain, inflammation, and higher disease risk. The good news? Small, consistent reductions in white sugar can dramatically improve energy, weight, and diabetes control within weeks. https://nutrikonnect.in/nutritionist-approved-7-healthy-options-for-refined-sugar-or-white-sugar/ https://www.kauveryhospital.com/blog/lifestyle/stop-taking-white-sugar-and-see-how-your-body-changes-for-the-better/ https://www.health.harvard.edu/diabetes-and-metabolic-health/the-sweet-danger-of-sugar
Avoid Refilling Your Plate: Awareness Tips for Overeating
Overeating often happens automatically. You finish your meal, feel satisfied, then grab the serving spoon again without realizing it. For people managing diabetes, this habit can cause blood sugar spikes and weight gain. The good news? Simple awareness tricks can help you stop refilling your plate. Why We Refill Without Thinking Habits from childhood: "Clean your plate" mentality Large serving sizes: Indian thalis and buffets encourage more Mindless eating: Watching TV or scrolling while eating Denial of hunger cues: Eating until stuffed instead of satisfied 5 Awareness Tips to Stop Refilling 1. Use the Half-Plate Rule Before serving, visualize your plate divided in half. Half should be vegetables, one-quarter whole grains (roti/rice), and one-quarter protein (dal/paneer/fish). Once that's filled, your plate is done. 2. Wait 10 Minutes Before Taking More After finishing your first serving, wait 10 minutes. Your brain needs about 20 minutes to register fullness. You'll often find you're no longer hungry. 3. Serve Yourself in the Kitchen Instead of keeping serving dishes on the table, serve your full portion in the kitchen and bring only your plate to the dining area. This small barrier makes you conscious of how much you're eating. 4. Use a Smaller Plate Switch from a large dinner plate to a salad plate (9 inches instead of 12). A full small plate looks more satisfying than a half-empty large plate, but contains fewer calories. 5. Eat Slowly and Without Distractions Put your spoon down between bites Chew each bite 15–20 times Turn off the TV and put away your phone Focus on the taste and texture of your food Indian-Specific Tips Situation Solution Unlimited rice at family meals Ask for a small bowl, not a serving spoon Spending all day at weddings/events Fill your plate once, avoid the buffet line again Chai with too many biscuits Limit to 2 biscuits, drink black/red tea after Second helpings of dal Add extra vegetables instead What Happens When You Stop Refilling Better blood sugar control: Smaller portions = gentler glucose spikes Weight management: You naturally eat fewer calories Improved digestion: Less bloating and discomfort after meals More energy: Your body doesn't work overtime digesting excess food Quick Reminder Mnemonic: P.A.U.S.E. Portion control on first serve Add vegetables first Use a smaller plate Slow down while eating End when 80% full https://calo.app/en/blog/healthy-eating https://www.heart.org/en/healthy-living/healthy-eating