Welcome to the world of sugar free joy!
Low Carb Sugar-Free Sweets & Cakes
Artinci was born out of Aarti's and Sumit's (Artinci's founders) abiding love for great-tasting dessert, while helping them stay committed to their health goals as well. As a result, Artinci makes delicious desserts with zero sugar, that are science and evidence-backed.
Aarti and Sumit come from a family of three generations of diabetics. They were themselves diagnosed pre-diabetic in 2012, and right there began a lifelong quest of a healthy, active lifestyle, including healthy swaps in food
Sugar free Sweets & Cakes
Sugar-Free Kaju Katli — 60% Premium Cashews, Stevia Sweetened | Artinci
Vanilla & Chocolate Marble Sugar free Cake - Diabetic-Friendly, Keto, Gluten-Free (contains egg)
Aarti Laxman (Founder)
Artinci is founded by Aarti Laxman, a certified Metabolic coach in the Low-Carb Nutrition & Metabolic Health domain from dLife.in, India’s only legally tenable course in this subject—recognized by the NSDC (under the Ministry of Skill Development & Entrepreneurship, Govt. of India). It’s also internationally accredited by the CPD Standards Office UK, with a global record of 144 CPD hours—the highest for any course of its kind. The accreditation is both nationally valid and globally recognised in over 50+ countries..
Festive Gifting in Artinci
Let customers speak for us
All about Sugar and sugar-free
Yes—having protein before bed can support muscle growth, especially if you train in the evening and already meet your daily protein needs. The key is the type and amount of protein, plus consistency over weeks, not a single night’s snack. Why nighttime protein can help During 7–8 hours of sleep, you go “fasted”: amino acids in your blood drop and muscle protein synthesis (MPS) slows. A slow-digesting protein before sleep keeps amino acids available overnight, reducing breakdown and supporting repair. In resistance-trained men, 40 g of casein 30 minutes before bed raised overnight MPS by about 22% versus placebo. Over 12 weeks of lifting, pre-sleep casein has been shown to augment strength and hypertrophy when total daily protein and training are adequate. Best protein type and dose Type: Micellar casein is the most studied for bedtime because it digests slowly and provides a steady amino acid release for 6–8 hours. Dose: 20–40 g of protein (commonly 30–40 g casein) about 30–60 minutes before sleep. Alternatives: If you don’t have casein, a mixed meal with protein + some fat/fiber (e.g., Greek yogurt, paneer, dal + roti) can also slow digestion, though evidence is strongest for casein. Who benefits most Pre-sleep protein is most useful if: You lift weights or do resistance training regularly. Your total daily protein is already on target (rough guide: ~1.6–2.2 g/kg/day for muscle gain). You train in the evening or have long gaps between dinner and breakfast. If your daily protein is low or you don’t train, bedtime protein alone won’t “build muscle overnight.” Simple bedtime snack ideas (India-friendly) 1 cup Greek yogurt / hung curd + a spoon of peanut butter 200 ml milk + 1 scoop casein or whey-casein blend 100 g paneer + a few almonds 1 small bowl sprouted moong + 1 multigrain roti Aim for ~25–35 g protein in the snack. Bottom line Protein before bed—especially 30–40 g of casein—can increase overnight muscle protein synthesis and, over time, support greater muscle and strength gains when combined with proper training and adequate daily protein.
What Is the Best Time to Take Protein?
Does Protein Timing Matter? Protein timing matters, but daily protein intake matters more. If you consistently eat too little protein, taking it at the “perfect” time will not compensate for the shortfall. For muscle growth and recovery, it is generally helpful to divide protein across three or four meals instead of eating most of it at dinner. A practical target is around 20–40 grams of high-quality protein per meal, depending on your body size, age, activity level, and total protein needs. For example, instead of eating 80 grams of protein only at dinner, you could aim for: 20–30 grams at breakfast. 25–35 grams at lunch. 20–30 grams after exercise or as a snack. 25–35 grams at dinner. This pattern gives your body several opportunities throughout the day to use amino acids for muscle repair and maintenance. Best Time for Muscle Gain If your goal is to build or maintain muscle, include protein in a meal within a few hours before or after strength training. You do not need to consume protein immediately after your last repetition. The popular 30-minute “anabolic window” is much narrower than necessary for most people, especially when their overall protein intake is adequate. Before a workout A protein-containing meal two to three hours before exercise may support training and recovery. Examples include: Greek yogurt with fruit and seeds. Paneer with roti and vegetables. Eggs with whole-grain toast. Dal with rice and salad. Tofu or chicken with vegetables. If you exercise early in the morning and cannot eat a full meal, a small option such as milk, soy milk, yogurt, or a protein shake may be more comfortable. After a workout Post-workout protein is convenient because it helps you remember to eat and can contribute to your daily target. Try to have a protein-rich meal or snack within a few hours after training. Good options include: A whey or soy protein shake. Paneer or tofu bhurji. Eggs with vegetables. Chicken, fish, or dal with a balanced meal. Curd or Greek yogurt with nuts. The important point is consistency—not rushing to take a shake within minutes of finishing exercise. Is Morning the Best Time? For many people, breakfast is one of the most useful times to add protein. A protein-rich breakfast can improve fullness and make it easier to avoid unplanned snacking later in the day. Evenly distributing protein across meals may also support muscle protein synthesis better than consuming most protein in one large evening meal. Instead of having only tea and biscuits, try: Moong dal chilla with paneer filling. Besan chilla with curd. Eggs with vegetables. Greek yogurt with fruit and seeds. Overnight oats made with milk or soy milk. Idli or dosa with sambar and a side of curd. A higher-protein breakfast can be particularly helpful for people managing appetite, body weight, or frequent cravings. Protein for Weight Loss There is no single protein timing rule that causes weight loss. Weight loss depends mainly on your overall calorie intake, food quality, movement, sleep, and consistency. However, distributing protein across the day can make a weight-loss diet easier to follow. Protein-containing meals may improve fullness and help reduce hunger between meals. For better appetite control: Include protein at breakfast rather than saving it all for dinner. Add dal, beans, paneer, tofu, eggs, fish, chicken, curd, or soy to main meals. Combine protein with vegetables and high-fiber carbohydrates. Choose a protein-rich snack when you are hungry between meals. Avoid relying only on protein shakes, bars, or packaged products. For example, a snack of roasted chana and fruit may be more filling than biscuits, while curd with seeds may be a better option than a sugary dessert. Should You Take Protein Before Bed? Protein before bed is optional, not essential. A small protein-rich evening snack may be useful if you struggle to meet your daily protein needs, exercise in the evening, or feel hungry before sleeping. Examples include: Plain curd or Greek yogurt. Milk or unsweetened soy milk. Paneer. A small serving of cottage cheese. A protein shake, if it suits your digestion and calorie needs. Research suggests that casein-rich protein before sleep can support overnight muscle protein synthesis, but this does not mean everyone needs a bedtime shake. Avoid large, heavy, spicy, or very sugary servings close to bedtime if they disturb your digestion or sleep. How Much Protein Do You Need? Protein requirements vary according to age, body weight, health status, physical activity, and goals. People who strength train, older adults, and those trying to preserve muscle during weight loss may need more than sedentary adults. A simple approach is to include a clear protein source in every main meal. The exact target should be individualized, especially if you have kidney disease, liver disease, are pregnant, or have been advised to follow a medically restricted diet. Also remember that protein works best as part of a balanced meal. Pair it with: Vegetables and other fiber-rich foods. Healthy fats in moderate amounts. Whole grains, beans, or other minimally processed carbohydrates. Adequate water and regular movement. Final Takeaway The best time to take protein is throughout the day. Prioritize your total daily intake, include protein at breakfast, distribute it across meals, and have a serving before or after exercise when convenient. You do not need to panic about missing a 30-minute post-workout deadline—the quality and consistency of your overall eating pattern matter more.
What Is the 2-Hour Protein Rule?
The 2-hour protein rule generally means eating a protein-rich meal or snack within two hours after a workout, especially after strength training. The idea is that protein supports muscle repair and recovery when the muscles are more responsive after exercise. However, this is not a strict deadline. Research suggests that your total daily protein intake and regular protein distribution matter more than consuming protein at an exact time. For active people, spreading protein servings roughly every 3–4 hours may be more practical than eating protein every two hours. How Does It Work? Resistance exercise creates small amounts of muscle damage and increases the body’s need for amino acids. Consuming a high-quality protein source after training provides these amino acids, which help stimulate muscle-protein synthesis. A practical post-workout serving may contain around 20–40 grams of protein, depending on body size, exercise intensity, age, and daily protein needs.tandfonline Is Protein Needed Immediately? No. You do not have to drink a protein shake the moment your workout ends. If you ate a balanced meal containing protein before exercising, there is usually less urgency to eat immediately afterward. Instead, aim to include protein in a meal or snack within the next couple of hours. Examples include: Greek yogurt or hung curd with nuts. Eggs with whole-grain roti. Paneer or tofu with vegetables. Dal with rice and curd. Milk or a protein shake, if convenient. The Bottom Line The 2-hour protein rule can be a useful reminder to eat after exercise, but it should not create stress. Focus on meeting your daily protein requirement, include protein in each main meal, and choose nutritious foods that fit your lifestyle. For muscle gain or intense training, a dietitian or sports nutritionist can help determine your individual protein needs.
Why Do Children Crave Sugar? The Science Behind Sweet Tooth
Children’s intense love for sugar isn’t just “bad habits” — it’s biology, brain chemistry, and environment working together. From evolutionary survival cues to dopamine-driven reward loops, here’s what drives those sweet cravings — and what parents can do. Key causes of sugar cravings in kids Built-in biological preference: Humans evolved to seek sweet tastes because they signaled safe, calorie-dense foods like ripe fruit. Children’s taste buds are especially sensitive to sweetness, making sugar naturally appealing. Dopamine reward system: When a child eats something sweet, the brain’s reward pathway (mesolimbic system) activates and releases dopamine — the “do-it-again” chemical. Over time, frequent sugar intake can lower baseline dopamine, creating a cycle where more sugar is needed to feel the same satisfaction. Early exposure and conditioning: Regular sugar exposure in early childhood can “wire” the brain to expect and seek out sweet tastes. Using sweets as rewards or comfort also strengthens emotional associations with sugar. Blood sugar swings: Diets high in refined carbs and sugary snacks cause rapid spikes and crashes in blood glucose. These crashes trigger hunger and cravings for quick-energy foods — often more sugar. Sleep, stress, and routine: Poor sleep, high stress, or long gaps between meals can increase cravings for energy-dense, sugary foods. Tired or stressed kids often reach for sweets to boost mood or alertness. Food environment: Constant access to sweets, marketing, and highly engineered ultra-processed foods designed to be hyper-palatable make it harder for kids to self-regulate. What parents can do Offer balanced meals with protein, fiber, and healthy fats to stabilize energy. Keep sweets out of constant sight; set predictable “treat times.” Avoid using sugar as a reward or comfort tool. Prioritize sleep and regular meal/snack timing. Model mindful eating and involve kids in choosing whole-food snacks.

